Smoove Creations was founded in 2019 by Isaiah Kelly during the summer of his junior year of college. He began by painting shoes in his dorm room and grew his idea to a successful eCommerce business. In 2020 during the COVID-19 pandemic, Smoove Creations pivoted to meet large enterprise demand and combat name brand lawsuits. Smoove Creations is now a promotional products supplier offering a unique product and an engaging start-up story.